Voice-of-the-customer Marketing: A Revolutionary 5-step Process to Create Customers Who Care, Spend, and Stay

Voice-of-the-customer Marketing: A Revolutionary 5-step Process to Create Customers Who Care, Spend, and Stay

Auteurs

Roman Čerňanský

Paramètres

Affaires et économie

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The revolutionary five-step customer relationship marketing process that has helped Microsoft, NBC, and IBM increase sales by 75%

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Voice-of-the-customer Marketing: A Revolutionary 5-step Process to Create Customers Who Care, Spend, and Stay, Roman Čerňanský

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Année de publication: 2010
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