The strategy and tactics of pricing : a guide to growing more profitably

Auteurs

Thomas T. Nagle
John E. Hogan

Évaluation du livre

4,4(252)Évaluer

Paramètres

Affaires et économie
Commerce et vente
Économie
Finance
Nonfiction

En savoir plus sur le livre

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.