What is Strategy?

Auteurs

• Joan Magretta

Paramètres

• 80 pages
• 3 heures de lecture

• Affaires et économie
• Commerce et vente

En savoir plus sur le livre

This short, entertaining guide explains and demystifies Michael Porter's core strategy concepts with engaging illustrations, a charming and relatable cast of characters, and clear, simple captions. Here you'll find the classic Porter framework - industry structure and the Five Forces, competitive advantage and the value chai - as well as a set of practical tests to apply in evaluating existing strategies or developing new ones. You'll also learn Porter's thinking about critical issues such as scale, goal setting, sustainability, and disruption

Achat du livre

• Année de publication: 2020
• Reliure: (rigide)