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"The German Mittelstand is the engine of the German economy and refers to the entirety of owner-managed and family-run businesses. While the business environment is constantly changing, enterprises must adapt to new market conditions to ensure competitivenessand future viability. Although the Mittelstand has a fundamental social, political, and economic importance, numberous Mittlestand companies are facing great challenges in the digital age. Rapid technological developments and changing customer requirements are forcing companies to adjust or even change their products, processes, value chains, business models, structure, and culture, Thus, this book focuses on the development of digitalisation in the German mittelstand and the management of digital transformation"--Preface
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Digitalisation in the German Mittelstand, Yuri Popov
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- Année de publication
- 2021
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