En savoir plus sur le livre
"A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"-- Provided by publisher
Achat du livre
Fashion Promotion, Gwyneth Moore
- Langue
- Année de publication
- 2021
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
Personne n'a encore évalué .