The Power of Experiments

Auteurs

• Michael Luca

Paramètres

• 232 pages
• 9 heures de lecture

• Affaires et économie
• Commerce et vente
• Nonfiction
• Psychologie
• Science

En savoir plus sur le livre

"Have you logged into Facebook recently? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. They describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Moving beyond tech, Luca and Bazerman consider experimenting for the social good--different ways that governments are using experiments to influence to 'nudge' behavior ranging from voter apathy to school absenteeism."-- Back cover

Achat du livre

• Année de publication: 2021
• Reliure: (souple)