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Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry

Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry

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This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.

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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry, Olga Mitterfellner

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Année de publication
2020
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Titre
Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Langue
Anglais
Éditeur
Routledge
Publié
2020
Format
souple
ISBN10
1138323098
ISBN13
9781138323094
Séries
Mots clés
Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Marketing & Ventes, Thématique de la mode, Mode, Marketing et relations publiques
Description
This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.