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Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
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Branded Entertainment, Jean-Marc Lehu
- Langue
- Année de publication
- 2007
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- (rigide)
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- Langue
- Anglais
- Auteurs
- Jean-Marc Lehu
- Éditeur
- Kogan Page Publishers
- Publié
- 2007
- Format
- rigide
- Pages
- 266
- ISBN10
- 0749449403
- ISBN13
- 9780749449407
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Littérature mondiale
- Évaluation
- 4,1 sur 5
- Description
- Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.