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Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.
Achat du livre
National Image and Competitive Advantages, Eugene D. Jaffe, Israel D. Nebenzahl
- Langue
- Année de publication
- 2006
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- (souple),
- État du livre
- Bon
- Prix
- 2,79 €
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