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- 308pages
- 11 heures de lecture
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India, with its size and heterogeneity, is a highly complex marketplace. It is made up of many polymarkets and micromarkets and diverse consumer groups. What drives buying behavior among these different groups? what are the new touch points? where are the new opportunities? this ninth edition attempts to answer these questions and decode indias diversity.
Achat du livre
The marketing Whitebook 2013-2014, Collectif d'auteurs
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The marketing Whitebook 2013-2014
- Langue
- Anglais
- Auteurs
- Collectif d'auteurs
- Éditeur
- BW Books
- Publié
- 2013
- Format
- souple
- Pages
- 308
- ISBN10
- 9381425051
- ISBN13
- 9789381425053
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- India, with its size and heterogeneity, is a highly complex marketplace. It is made up of many polymarkets and micromarkets and diverse consumer groups. What drives buying behavior among these different groups? what are the new touch points? where are the new opportunities? this ninth edition attempts to answer these questions and decode indias diversity.