Private Label Strategy

Auteurs

• Nirmalya Kumar

Paramètres

• Affaires et économie
• Commerce et vente

En savoir plus sur le livre

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.

Achat du livre

• Année de publication: 2007
• Reliure: (rigide)