Why It Sells

Auteurs

• Marcel Danesi

Paramètres

• 288 pages
• 11 heures de lecture

• Nonfiction

En savoir plus sur le livre

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Achat du livre

• Année de publication: 2007
• Reliure: (souple)