Strategic Management

Concepts and Cases - Sixth Edition

Auteurs

• Arthur A. Thompson Jr.
• A.J. Strickland III

Paramètres

• 1117 pages
• 40 heures de lecture

• Affaires & Gestion
• Commerce
• Gestion
• Marketing & Ventes

En savoir plus sur le livre

Thompson/Strickland is the strategic management market leader by a wide margin. The book and its parts include excellent text material, the best cases, and a strong current readings component. With this edition, the text portion now contains the best coverage of the resource-based view of the firm, keeping up the Thompson/Strickland's Strategic Management commitment to currentness in thought, excellence in package, and reliability overall. The cases which are starred below can be found on Strat-TUTOR.

Achat du livre

• Année de publication: 1992
• Reliure: (souple)