e-Marketing

Auteurs

• Cor Molenaar

Paramètres

• Affaires et économie

En savoir plus sur le livre

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. This book summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach.

Achat du livre

• Année de publication: 2011
• Reliure: (souple)