Basic Marketing Research

Auteurs

• Alvin C. Burns

Paramètres

• 391 pages
• 14 heures de lecture

• Affaires et économie
• Commerce et vente
• Éducation, système scolaire
• Marketing et relations publiques

En savoir plus sur le livre

For undergraduate Marketing Research courses. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers. The third edition provides an improved software package-XL Data Analyst(TM)-and includes more information on qualitative research.

Achat du livre

• Année de publication: 2012
• Reliure: (souple)