Marketing for Scientists

Auteurs

• Marc J. Kuchner

Paramètres

• 236 pages
• 9 heures de lecture

• L'école
• Nonfiction
• Science

En savoir plus sur le livre

Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.

Achat du livre

• Année de publication: 2012
• Reliure: (souple)