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Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail.
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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a forewo, Mack Collier
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- Année de publication
- 2013
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