International Business

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Mike Peng

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Focusing on contemporary business practices, this fourth edition integrates insights from Mike Peng and Klaus Meyer, addressing recent global developments like the COVID-19 pandemic and Brexit. It examines the social and environmental impacts of globalization and emphasizes responsible business practices. The book also provides historical context, illustrating the complexities of international business and the evolving landscape that shapes it today.

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International Business, Mike Peng

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Année de publication: 2013
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Titre: International Business
Langue: Anglais
Auteurs: Mike Peng
Éditeur: Cengage Learning EMEA
Publié: 2013
Format: souple
ISBN10: 1408019566
ISBN13: 9781408019566
Mots clés: Manuels
Évaluation: 4 sur 5
Description: Focusing on contemporary business practices, this fourth edition integrates insights from Mike Peng and Klaus Meyer, addressing recent global developments like the COVID-19 pandemic and Brexit. It examines the social and environmental impacts of globalization and emphasizes responsible business practices. The book also provides historical context, illustrating the complexities of international business and the evolving landscape that shapes it today.