Developing Successful Sport Marketing Plans

Auteurs

• David K. Stotlar

Paramètres

• Loisirs et maison
• Sport

En savoir plus sur le livre

Sport administrators and managers need more than ever to understand and communicate how to envision, develop, implement and supervise all stages of the marketing plan. Covering the concepts of situational analysis, consumer behaviour, target marketing, marketing objectives, strategies and tactics, implementation and control.

Achat du livre

• Année de publication: 2013
• Reliure: (souple)