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The authors advocate for a transformative approach to business history, emphasizing the importance of global contexts and cultural influences. They challenge traditional narratives focused on large corporations, highlighting the significance of smaller firms and their unique contributions. The book features forty-four concise essays that encourage practitioners to explore new inquiries related to entrepreneurial intentions, corporate strategies, and environmental impacts, aiming to adapt the field to contemporary challenges like globalization and technological advancements.
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Reimagining Business History, Philip Scranton, Patrick Fridenson
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- Année de publication
- 2013
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