Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Auteurs

• Paharia Rajat

Paramètres

• 304 pages
• 11 heures de lecture

• Affaires et économie
• Commerce et vente
• Gestion
• Nonfiction
• Technologie et techniques

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The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.

Achat du livre

• Année de publication: 2013
• Reliure: (rigide)