Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process

Auteurs

• Brendan Richardson

Paramètres

• 195 pages
• 7 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities

Achat du livre

• Année de publication: 2013
• Reliure: (souple)