Marketing the Moon

Auteurs

• David Meerman Scott

Paramètres

• 130 pages
• 5 heures de lecture

• Espace, Astronomie
• Histoire
• Nonfiction
• Science
• Technologie et techniques

En savoir plus sur le livre

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program

Achat du livre

• Année de publication: 2014
• Reliure: (rigide)