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Focusing on practical applications of Big Data, this book offers insights from a seasoned data mining expert with over 30 years of experience. Through case studies, it guides marketers, brand managers, and IT professionals on effectively capturing and measuring data to enhance marketing strategies. The emphasis is on bridging the gap between theory and practice, making it a valuable resource for those looking to leverage data in their business endeavors.
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Data Mining for Managers, R. Boire
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- Année de publication
- 2014
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