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It's Not the Size of the Data - It's How You Use It: Smarter Marketing with Analytics and Dashboards
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Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. This book explains step by step how to: gain crucial IT support; build a rock-solid database; select key leading performance indicators; and design the optimal dashboard layout.
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It's Not the Size of the Data - It's How You Use It: Smarter Marketing with Analytics and Dashboards, Koen Pauwels
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- 2014
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