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Exploring the intersection of cognitive psychology, social psychology, and neuroscience, this book delves into the factors that influence brand trust and resilience. It examines the psychological mechanisms behind consumer preferences and the reasons some brands thrive during crises while others falter. By analyzing these dynamics, the author provides valuable insights for understanding brand loyalty and the critical elements that contribute to a brand's success in challenging times.
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Brand Psychology, Jonathan Gabay
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- Année de publication
- 2016
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