The Cult of the Luxury Brand

Auteurs

• Radha Chadha

Paramètres

• Affaires et économie
• Commerce et vente
• Mode
• Nonfiction

En savoir plus sur le livre

In this superb book, through a series of case studies and insightful analyses, Chadha and Husband highlight new marketing tools that companies are successfully implementing to create and build the luxury cult. This is a must- read book for executives who want to build their luxury brands in the booming Asian markets. Sunil Gupta, Professor of Marketing, Harvard Business School

Achat du livre

• Année de publication: 2015
• Reliure: (souple)