The Science of Why

Auteurs

• Andrew Forbes

Paramètres

• 254 pages
• 9 heures de lecture

• Affaires et économie
• Commerce et vente
• Nonfiction

En savoir plus sur le livre

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

Achat du livre

• Année de publication: 2015
• Reliure: (rigide)