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Focusing on contemporary advertising, this fourth edition provides a critical analysis that emphasizes race, gender, and sexuality. It includes nearly 400 new images and incorporates recent scholarship in gender and ethnic studies. Notable additions feature chapters on gay and lesbian marketing, as well as an expanded exploration of race in advertising and the portrayal of violence in mass media, making it a comprehensive resource for understanding the complexities of modern advertising.
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Provocateur, Anthony J. Cortese
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- Année de publication
- 2015
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