Ethics in Public Relations

A Guide to Best Practice

Auteurs

• Patricia J. Parsons

Paramètres

• 208 pages
• 8 heures de lecture

• Affaires et économie
• Commerce et vente
• Nonfiction

En savoir plus sur le livre

Focusing on the ethical challenges faced by public relations practitioners, this guide emphasizes the importance of professionalism and credibility in the field. It offers practical insights into key ethical concerns, equipping readers with the knowledge to make informed decisions. Rather than delving into dense ethical theories, it addresses real-world issues like truth, trust, and relationships with journalists, providing a valuable resource for navigating the complexities of corporate communications.

Achat du livre

• Année de publication: 2014
• Reliure: (rigide)