Marketing on a Shoestring Budget

A Guide for Small Museums and Historic Sites

Auteurs

• Deborah Pitel

Paramètres

• 186 pages
• 7 heures de lecture

• Affaires et économie
• Commerce et vente
• Marketing et relations publiques
• Nonfiction

En savoir plus sur le livre

Focusing on small museums and historic sites, this guide addresses the challenges of limited marketing budgets. It offers practical advice to expand marketing reach without significant financial investment. Deborah Pitel evaluates various promotional tools, helping readers assess their effectiveness for their organizations. Tailored for those lacking formal marketing training, the book emphasizes a hands-on approach, encouraging readers to learn through experience while avoiding the pitfalls of reduced visibility and funding.

Achat du livre

• Année de publication: 2016
• Reliure: (rigide)