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Scenario planning : the link between future and strategy

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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

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Scenario planning : the link between future and strategy, Mats Lindgren, Hans Bandhold

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Année de publication: 2003,
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Titre: Scenario planning : the link between future and strategy
Langue: Anglais
Auteurs: Mats Lindgren, Hans Bandhold
Éditeur: Palgrave Macmillan
Publié: 2003
ISBN10: 0333993179
ISBN13: 9780333993170
Mots clés: Affaires et économie, Commerce et vente
Description: Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.