Plus d’un million de livres à portée de main !
Bookbot

Reading Graphic Design in Cultural Context

Évaluation du livre

3,5(2)Évaluer

Paramètres

En savoir plus sur le livre

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Achat du livre

Reading Graphic Design in Cultural Context, Grace Lees-Maffei

Langue
Année de publication
2016
product-detail.submit-box.info.binding
(souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.

Modes de paiement

3,5
Très bien !
2 Évaluations

Il manque plus que ton avis ici.