Market-Based Management

Strategies for growing customer value and profitability

Auteurs

• Roger J. Best

Paramètres

• 528 pages
• 19 heures de lecture

• Affaires & Gestion
• Commerce
• L'école
• Manuels
• Nonfiction

En savoir plus sur le livre

For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.

Achat du livre

• Année de publication: 2005
• Reliure: (souple)