Market-Based Management

Strategies for growing customer value and profitability

Auteurs

Roger J. Best

Évaluation du livre

4,0(26)Évaluer

Paramètres

Affaires et économie
Commerce et vente
L'école
Manuels
Nonfiction

En savoir plus sur le livre

For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.