Spellbound

Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success

Auteurs

• David Kwong

Paramètres

• 272 pages
• 10 heures de lecture

• Affaires et économie
• Commerce et vente
• Nonfiction
• Psychologie
• Sorcellerie et magie

En savoir plus sur le livre

Exploring the art of illusion, the book highlights how David Kwong captivates audiences by manipulating perception and memory. It delves into the psychological aspects behind illusion and its connection to leadership, showcasing how figures like Steve Jobs and Warren Buffett utilize similar techniques to influence and inspire. By mastering the ability to command attention and create anticipation, leaders can effectively sway opinions and drive success, revealing the intricate relationship between belief and perception in human behavior.

Achat du livre

• Année de publication: 2017
• Reliure: (rigide)