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Paramètres
- 720pages
- 26 heures de lecture
En savoir plus sur le livre
Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.
Achat du livre
Marketing Management. A Relationship Approach., Svend Hollensen
- Langue
- Année de publication
- 2015
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Svend Hollensen
- Éditeur
- Pearson
- Publié
- 2015
- Format
- souple
- Pages
- 720
- ISBN10
- 0273778854
- ISBN13
- 9780273778851
- Séries
- Recueil
- Always learning
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 4 sur 5
- Description
- Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.