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A revelatory look at the rise of the 'attention merchants', the marketeers who harvest, influence and control our consumption in ways previously unimagined, for resale to advertisers. Tim Wu argues that this is not simply the by- product of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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The Attention Merchants, Tim Wu
- Langue
- Année de publication
- 2017
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Tim Wu
- Éditeur
- Atlantic Books
- Publié
- 2017
- Format
- souple
- ISBN10
- 1782394850
- ISBN13
- 9781782394853
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Thème historique, Commerce, Affaires & Gestion, Technologie & Ingénierie, Histoire, Thèmes psychologiques, Psychologie, Économie, Sociologie, Technologie
- Évaluation
- 4,05 sur 5
- Description
- A revelatory look at the rise of the 'attention merchants', the marketeers who harvest, influence and control our consumption in ways previously unimagined, for resale to advertisers. Tim Wu argues that this is not simply the by- product of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention.