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"From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries."--Amazon.com.
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Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, Andy Cunningham, Allen Fyffe
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- Année de publication
- 2017
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