A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Auteurs

• David Michaelson
• Donald W. Stacks

Paramètres

• 308 pages
• 11 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.

Achat du livre

• Année de publication: 2017
• Reliure: (souple)