The Fall of Advertising and the Rise of PR

Auteurs

• Al Ries

Paramètres

• 320 pages
• 12 heures de lecture

• Affaires et économie
• Commerce et vente
• Communication
• Nonfiction

En savoir plus sur le livre

Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity

Achat du livre

• Année de publication: 2002
• Reliure: (rigide)