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Reset hits the nail on the head with the increasingly self-evident idea that corporations must embrace the inherent risks in their business model when it is out of sync with prevailing public sentiment voiced by key stakeholders. The prescription is for corporate communication practitioners to close the gap, that is, to thoroughly know and clearly tell the story of what it does. Tim P. McMahon, Creighton University Heider College of Business
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Reset, James Rubin
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- 2018
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