Museums and Millennials

Engaging the Coveted Patron Generation

Auteurs

• Jaclyn Spainhour

Paramètres

• 138 pages
• 5 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Focusing on the engagement of millennial patrons, this book provides a practical checklist for museums to enhance their appeal. By evaluating the "A.U.R.A." criteria—Affordability, Uniqueness, Relevance, and Accessibility—museums can develop effective programs and campaigns. The innovative strategies outlined aim to attract and retain younger audiences, ensuring that institutions remain relevant in a changing cultural landscape.

Achat du livre

• Année de publication: 2019
• Reliure: (rigide)