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How to Set Up and Run a Fashion Label

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No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all.In How to Set Up and Run a Fashion Label , Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.

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How to Set Up and Run a Fashion Label, Toby Meadows

Langue
Année de publication
2009
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Langue
Anglais
Publié
2009
Format
souple
Pages
176
ISBN10
1856695751
ISBN13
9781856695756
Séries
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4,1 sur 5
Description
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all.In How to Set Up and Run a Fashion Label , Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.