Total E-mail Marketing: Maximizing your results from intergrated E-marketing

Auteurs

• Dave Chaffey

Paramètres

• Marketing et relations publiques

En savoir plus sur le livre

Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.

Achat du livre

• Année de publication: 2007
• Reliure: (souple)