Épuisé
En savoir plus sur le livre
This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.
Achat du livre
Co-opetition, Barry Nalebuff, Adam Brandenburger
- Langue
- Année de publication
- 1997
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Co-opetition
- Langue
- Anglais
- Auteurs
- Barry Nalebuff, Adam Brandenburger
- Éditeur
- Harper Collins
- Publié
- 1997
- Format
- souple
- ISBN10
- 0006387241
- ISBN13
- 9780006387244
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Science, Gestion & Ressources humaines, Leadership, Théories scientifiques
- Titre original
- Coopetition
- Évaluation
- 4 sur 5
- Description
- This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.