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- 304pages
- 11 heures de lecture
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Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
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Co-opetition, Adam Brandenburger, Barry Nalebuff
- Langue
- Année de publication
- 1998
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Titre
- Co-opetition
- Langue
- Anglais
- Auteurs
- Adam Brandenburger, Barry Nalebuff
- Éditeur
- Doubleday
- Publié
- 1998
- Format
- souple
- Pages
- 304
- ISBN10
- 0385479506
- ISBN13
- 9780385479509
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Science, Gestion & Ressources humaines, Leadership, Théories scientifiques
- Titre original
- Coopetition
- Évaluation
- 4 sur 5
- Description
- Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.