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How often does one stop and wonder what the mind holds in store for the entrepreneur? The golden truth is that 'mind behind the business' is the sacred treasure of entrepreneurship. Great entrepreneurs of each time have been able to develop their minds to a level of personal growth that enabled them to be the creators and pursuers of great innovative ideas. All innovation begins with opportunity recognition and idea generation usually springing forth from a problem that needs to be tackled or a solution that can benefit humans. Their strength of mind is a lesson for all entrepreneurs who need to understand that their mind is the 'key sustainer' of their business. This book so fulfils that call as a voice to ignite the imagination of potential leaders in the arena of business and summons them to use their brain's resources to guide them to their destination. As it was famously said, "A mind once stretched can never go back to its original form." This book emphasises the importance of business cognition, how the mind behind the business speaks louder than the business itself.
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Awakened - The Mind Behind the Business, Ken Costa
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- 2020
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