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Pure Invention

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  • 320pages
  • 12 heures de lecture

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The untold story of Japan's rise as a cultural superpower reveals how its innovative inventions captured global imagination, from karaoke and the Walkman to anime and emoji. During the "economic miracle" of the 1970s and 80s, Japan thrived on superior technology, while the West struggled to keep pace. However, the catastrophic stock-market crash of 1990 led to what the Japanese call their "lost decades." Instead of fading into irrelevance, Japan's creativity flourished, pushing the boundaries of pop culture and technology. Post-World War II, Japan became prosperous by providing the world with superior cars, appliances, and microprocessors. Yet, it was the country's imaginative pop culture that truly captivated hearts, responding to modern life in transformative ways. As social structures weakened, a wave of quirky gadgets and imaginative creations emerged. Icons like Hello Kitty, the Nintendo Entertainment System, and franchises like Pokémon and Dragon Ball Z were not just commercial successes; they reshaped Japan into a hub of fantasy and influenced global culture. This narrative is a blend of nostalgia and hidden history, showcasing a unique group of Japanese innovators—craftsmen, artists, and visionaries—who contributed to a new global pop culture blueprint. Their dreams and inventions have profoundly impacted the modern world, illustrating Japan's enduring influence on global creativity.

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Pure Invention, Matt Alt

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Année de publication
2020
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