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Launching a startup is easier than ever, but building a lasting brand remains a challenge for many founders. A strong, recognizable brand is a company's most valuable asset, and it begins with a solid strategy. The Brand Strategy Canvas offers practical techniques to help you create your brand strategy without the fluff. Author Patrick Woods presents a revolutionary single-page tool that distills essential questions to guide your strategy development. The book walks you through thought-provoking questions that cover audience insights, benefits assessment, positioning statements, and key messages. You'll also explore real-world case studies and create a message map to ensure your organization communicates a consistent and authentic message to its target audience. Whether you're just starting or further along in the business creation process, this tool is essential for building a brand from scratch that you can implement effectively. The insights provided are valuable for team members across companies of all sizes and stages, making it suitable for anyone looking to advance their entrepreneurial goals. A brand created today must be prepared for future possibilities, and this book is the perfect companion on that journey.
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The Brand Strategy Canvas, Patrick Woods
- Langue
- Année de publication
- 2020
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- (souple)
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